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A Sales Ready Product

Jim Goetz

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Why do some startups reach market leadership while others never get off the ground?

At Sequoia, we think one key to a successful startup is a Sales Ready Product.

A Sales Ready Product flips a switch in the mind of the prospective customer to convert them in the moment. It shows prospects just enough of the product to convince them to buy. When you create a Sales Ready Product, you shorten your sales cycle, increase your productivity, ramp up revenue quickly, and start on the path to market leadership.

This online book teaches the basics of building a Sales Ready Product in three main chapters.

The Sales Learning Curve - By Mark Leslie

The Templeton Compression and the Sales Ready Product - By Jim Goetz

Story Driven Design - By James Buckhouse

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